Tourism and new rurals

The region where Beja is inserted is a touristic destination with potential in what regards attractiveness, competitiveness and sustainability.

The unique combination of options, an integrated touristic offer that contemplates regional assets with individual concerns, leads to the growth of the touristic services Cluster. 

This Cluster is characterized by the technology demand, the added value to the region, the investment attractiveness, the resources, innovation, entrepreneurship and employment.

In order to reach a level of excellence, differentiation and sustainability that characterizes the region where Beja is inserted, an integrated management of the destination is crucial. The integrated management consists in the convergence of strategies and interventions at different levels such as regional, public, entrepreneurial, structural or operational.

The integrated management of the destination allows the valuation and projection of the destination contributing to the increase of its competitive value.

The region where Beja is inserted aims at give the most value to the touristic assets that are available, aiming ultimately to be recognized as a global touristic market with large potential.

The development of an integrated management contributes to its success, transforming market barriers in market opportunities on a competitive sector which is tourism.

Also, an integrated management of the destination strengthens the coordination of objectives, priorities and targets. This vision is completed with the development of an integrated management of the destination platform. 

With these two converging tools, targeted to the development of the touristic services Cluster, an increase of the competitiveness is verified. Therefore, this cluster represents a priority not only for the touristic development but also for the regional development.